For demand gen and marketing-ops teams
Score every AI agent across your campaign stack.
AgentScore reads CRM and campaign data and scores campaign-planning, audience, and attribution agents. The dashboard identifies which agents move pipeline and which do not.
The agents
What AI in a marketing-ops team typically looks like.
The same eight factors apply to briefing, audience, and attribution work, weighted for demand operations.
Campaign planner
Drafts campaign briefs, defines target audiences, and suggests channel mix from historical performance.
Audience builder
Generates segments from CRM and product-usage data and flags segment drift for rebuilds.
Attribution agent
Reads campaign and pipeline data and attributes revenue across touches by channel.
Creative drafter
Writes ad copy, landing-page variants, and email sequences tied to a campaign brief and target audience.
Lead-quality watchdog
Monitors MQL to SQL conversion by source and flags sources where lead quality degrades.
The signal
What we read from HubSpot, Salesforce, and your campaign tools.
AgentScore connects through read-only OAuth and reads pipeline and cycle data without ingesting individual prospect PII.
Signals read
Pipeline-influenced revenue
Revenue from cycles the agent's campaigns or audiences touched.
Campaign cycle time
Median time from brief to live versus team baseline.
MQL → SQL conversion
Lead quality on agent-built versus human-built segments.
Override rate
Frequency of marketer rewrites of agent output.
Spend efficiency
CAC delta on agent-allocated channels versus baseline.
B2B SaaS marketing · 12-person team · 3 campaign agents
3x
more ad-creative variants
11 pts
MQL to SQL conversion drop
After brief inputs were tightened and a target-audience refresh was added to the workflow, conversion recovered while the velocity gain held.
Governance
SOC 2 in progress
Type II audit under way. Interim report on request.
Read-only data access
Write access to a CRM, jobs platform, or call data is never requested.
Algorithm-only scoring
Every score is computed by the algorithm. Manual overrides do not exist.
Anonymized at ingest
Identifiers stripped before aggregate analytics. No training on identified rows.
Score your campaign agents.
Connect HubSpot or Salesforce and receive first scores within 48 hours.